Thursday, September 24, 2009
Vintage neon is IN!
These days, magazines are having a real challenge in trying to stand
apart from the crowd. It seems like it has all been done, but there is a solution.
Many savvy designers are utilizing a best kept secret in advertising.
Vintage Neon Signs, made to order!
There is a company that specializes in creating custom 1950's era neon signs from scratch, and even weathers them to perfection.
The Company is called Roadhouse Relics, owned by Todd Sanders.
Roadhouse Relics was begun in 1996, dedicated to celebrating American Pop Culture. Many Movies and T.V. commercials have taken advantage of their talents, and now print media designers have caught on.
Basically, if you can imagine it, Roadhouse Relics can make it!
In the past year, Roadhouse Relics has made custom, vintage style neon signs for several magazines and print ads. The magazines include Esquire, Los Angeles magazine, Texas Monthly and Paste.
Did these projects create a splash? Well, the critics have spoken and they have won a few awards. The June '08 Texas Monthly magazine won the American Society of Magazine Editors Service Cover of the year!
Visit http://www.texasmonthly.com/2008-06-01/feature.php
Los Angeles magazine also won the year's best inside cover.
Roadhouse Relics also created an awesome Neon Marquee for an L G Phone print ad.
You can see it in many magazines in October '09 issues.
Texas Monthly has hired Roadhouse Relics again! If you view the Oct. '09 issue, you will see a custom vintage neon sign on pg. 148 in an editorial. It's a funny sign that reads 'WEED'.
It is a tongue in cheek take on an old Motel sign, except that where it is supposed to say NO VACANCY, it says ILLEGAL. I bet that it will win an award or two.
The fun thing about nostalgic neon signs is that they will never go out of style, because they are timeless.
To view more examples of Roadhouse Relics amazing work, go to roadhouserelics.com.
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